Auction Intro overview

BrandLux Auction Overview & Terms
Service Overview

The Art of Bidding

Discover our curated auction formats, designed for transparency, exclusivity, and professional trading.

Core Mechanism

What is a
"Closed Auction"?

Unlike traditional auctions where hands are raised and prices skyrocket visibly, a Closed Auction is a refined test of independent valuation.

1. Blind Bidding

The current highest bid is not visible. You bid against the market, not a visible counter-bidder. Simply enter your true maximum budget.

2. Reserve Price Secrecy

The seller's minimum price is generally hidden. Even if you don't hit the reserve, being the highest bidder in a Real Time Auction may grant you a negotiation opportunity.

"Strategy: Bid your true value. If you change your mind, you are allowed to cancel before the close."

Flexible Control

Unlike Live Bidding, you are allowed to cancel or withdraw  your bid at any time before the deadline.

Transparency

Brand Auctions: Final price visible to all.
Real Time Auctions: Final price private (Winner only).

Negotiation

Exclusive to Real Time Auctions: If reserve not met, the highest bidder may negotiate.

I. Auction Formats

Comparison based on Transparency and Rules

Dimension Brand Auction Low Price Auction Time Limited Real Time Auction
Current Price (Real-time) No (Closed) Yes (Live) Yes (Live) No (Closed)
Result Price Visible to all Visible to all Visible to all Private (Bidder only)
Bid Cancellation Yes No No Yes
Reserve Price Visible No Yes (If met) Yes (If met) No
Bidding Increment Tiered
Start ¥1,000+ to ¥10,000+
Low Start
1st Bid ¥1,000+
Uniform
Min. ¥1,000
Uniform
Min. ¥1,000
Special Rules Live Bidding (Tue) Advised not to cancel - Negotiation Possible

II. Dealer Status

Privileges for Regular vs. Premium Dealers

Dimension Regular Dealer Premium Dealer
Requirements Simple Form Business Reg + ID + Photos
Deposit 40% of Total Bid (Pre-bid) Fixed JPY 200,000 minimal
Deposit Usage Can be used for payment Security Only (Cannot use for payment)
Bidding Limit Subject to Credit Limit No limitation dependig on tier
Fee (Foreign Buyer) 17% - 18% 15%
Cancellation Penalty ¥9,000 or 40% whichever is higher ¥9,000 or 40% whichever is higher
Deposit Refund - Refundable after 1 year

III. Fees & Rules

Minimum Auction Fee JPY 600
Per item charge
Negotiation Service 18% + 3%
Of Bid Value (If negotiation successful)
Live Bidding Upgrade JPY 800,000
Additional security deposit required
Payment Deadline 5 Days
From the date of the invoice
Late Interest 2% / month
Calculated daily
Non-Payment 40% Penalty
No refund of deposit; Vendor may re-sell
Storage Fee JPY 300 / item
Charged if held in "Pending Merge" > 1 month
Withdrawal Fee ~4% Gateway
Bank Transfer: Overseas ¥9,000 / Local ¥660
Return Period 14 Days
Exceptions: Rank D, F, N & RealTime 1, 2

Governing Law: Japan Legislation