Company Profile
Catering to the Global Market
In Japan, trading in Brand auctions for new and used designer goods—ranging from watches and bags to jewelry and accessories—is a cornerstone of the industry. Brand Lux fills the void where dealers are often unable to make purchases with cost-effective prices and timely shipment schedules.
Acting as an agent for various Brand auction houses in Japan, we provide access to thousands of luxury items each week. Our process is simple and straightforward: view the lists, choose your products, and bid.
Three Cornerstones
Excellent Systems
Leveraging the scalability of the internet to provide both virtual and real-time auction access wherever you are.
Reliability
Rigorous inspection by professional examiners ensures 100% authenticity and information accuracy for every listing.
Service Satisfaction
Committed to "Truth and Honest business practices" through prompt, accurate, and efficient customer support.
The Trading Process
President's Greeting
Brand Lux is a business-to-business platform providing trading support to Business Owners and dealers. We strive to offer only the lowest prices in the market to benefit our global network of professional traders.
We have remained absolutely committed to upholding requirements for authenticity and reliability while also focusing on the pursuit of truly genuine service. We look forward to your continued support as we drive forward innovations in online transactions.
Corporate Background
Japan Brand Co Ltd (Brand Lux) is a diversification of Japan Cars Co Ltd, which was incorporated in Japan in August 2010. We have specialized in trading luxury goods from auction houses since 2015.
Following the overwhelming response to the export market, we expanded our expertise into designer goods, leveraging over a decade of experience in Japanese trade logistics and auction management.
Professional Auction System
Real Time & Virtual Scalability
Our system is designed to handle a growing volume of work and accommodate global growth. Our auctions are held twice a week, with lists containing detailed product data, model info, and condition grades. Dealers can also access historical data for market reference.
We continue to foster new ideas and add value to information
We are committed to supporting innovative approaches to brand e-distribution.
"We venture into new areas of knowledge to drive forward innovations in online transactions, ensuring 'Truth and Honest business practices' for every customer."
By bridging Japan's high-standard luxury market with global demand, we ensure that every transaction is handled with the utmost professional care and transparency.
Hassle-Free Trading
We solve the problems of understock and overstock. Dealers can source limited items easily or place their own merchandise back into our auction houses for trading, creating a fluid inventory cycle delivered door-to-door.
Corporate Overview
Our History
Established Japan Brand Auction Co., Ltd.
Registered auction members exceed 10,000 professional dealers.
Certified Gold Partner. Trade name changed to Japan Brand Co., Ltd.
Relocated Head Office to Matsushita Building in Kawasaki City.
Client Feedback
"The direct auction access allowed us to secure rare Hermès pieces at prices that significantly boosted our margins. The shipping is incredibly fast."
"Brand Lux provides the most reliable condition reports in the industry. We can buy with full confidence knowing the authenticity is guaranteed."
"A game-changer for my e-commerce business. The volume of stock available every week is unmatched by any other agency."
