Company Overview

COMPANY OVERVIEW

About Brand Auction

At Brand Lux, we aim to serve our customers to the best of our ability and provide prompt, accurate and efficient services. We believe that our pursuit of three business elements based on our long-term experiences led to development of new business and services.

Professional knowledge of operation in auction market, such as distribution and settlement management capabilities, and the ability to ensure information reliability are crucial to e-transactions. We have remained absolutely committed to upholding those requirements while also focusing on authenticity, the pursuit of truly genuine service, in our quest to enhance customer satisfaction and further develop the industry.

Reliability of information, knowledge in operation, and unique systems-has enabled customers to trade with confidence as our Auction Houses has perform a rigorous inspection for all listed items. For the future, Brand Lux will remain absolutely committed to our corporate philosophy of Authenticity, striving to think and pursue what service entails. Applying new expertise and experiences to our business, we will work toward innovative e-distribution aiming to increase customer satisfaction and to contribute to industry development.

Brand Lux will continue to foster new ideas and add value to information, committing to support innovative approaches to e-distribution in a wide range of fields. We will continue venturing boldly into new areas of knowledge and experience and hold true to our corporate culture of working relentlessly to achieve goals as we drive forward innovations in online transaction.

Brand Auction is committed to ensure “Truth and Honest business practices” for every respective customer in pursuit of mutual harmony and benefits providing prompt, accurate and efficient services for all respectful customers.

OUR HISTORY

For more details, visit: https://japanbrand.co/history

Sep 2015

Established Japan Brand Auction Co., Ltd.

Sep 2017

Established Japan Brand Auction (HK) Co. Limited.

Mar 2018

Achieved 10,000 registered users.

May 2022

Established Kawasaki Office to support business expansion.

Nov 2022

Certified as Kawasaki SDGs Gold Partner.
Changed trade name to Japan Brand Co., Ltd.

Feb 2023

Website renewal and launch of www.brandluxjp.com.

Jun 2023

Kanagawa Health Enterprise Declaration.

Dec 2023

Headquarters relocated to Saiwai-ku, Kawasaki.
Established Kawasaki Kannon Warehouse.

May 2024

Launched "Buy from Japan" business.

2025 (Upcoming)

Planning to open the first retail store in Tokyo and expand retail chain.

FAQs

What is Japan Brand Co., Ltd.?

Brand Lux is a B2B platform that provides trading support to business owners and dealers. We offer auction-based trading services for luxury brand goods tailored for dealers, striving to provide only the lowest market prices that benefit all our partners.

What do we offer?

Our brand designer item business involves a wide variety of luxury brand goods, including new and pre-owned watches, jewelry, and bags. Built on three business foundations including superior systems and internet scalability, we have expanded our services beyond just virtual auctions.

Why partner with us?

We offer a hassle-free trading system for dealers that eliminates all the trouble from searching to purchasing products, including limited-edition items, solving inventory shortage issues. This also resolves overstock issues, allowing business owners to consign items back to our auction house for re-trading.

Future Vision and Plans?

Brand Lux will continue to foster new ideas and add value to information, committing to supporting innovative approaches to e-distribution across a wide range of fields. We will continue to boldly challenge new areas of knowledge and experience, upholding our corporate culture of relentless effort to achieve our goals.