Heritage, Innovation, and the Japan Chapter
READ ARTICLEFor over 160 years, Burberry has remained an apex predator in the luxury fashion world. Its secret lies in a relentless balance between heritage preservation and functional innovation.
From the invention of the water-resistant Gabardine fabric in 1879 to the iconic Trench Coat, Burberry transformed military utility into a global symbol of effortless British class.
A unique chapter in Burberry's history is its 45-year partnership with the Japanese firm Sanyo Shokai. This collaboration gave birth to two exclusive sub-brands designed specifically for the Japanese market.
Launched in 1996, catering to younger women with a "Kawaii" twist on British preppy styles. Exclusive to Japan.
Debuted in 1998 for the modern urban man. Clean, sophisticated, and tailored for a slimmer Asian fit.
*Note: Since 2015, these lines have evolved into "Crestbridge" and no longer carry the Burberry name.
How to spot the "Quality Intention" in every detail.
"Whether you are hunting for a rare Blue Label piece or a classic London trench, the secret lies in the craftsmanship."